Affliction: Banned Hits Broadway

With only eighteen days before “Affliction: Banned” airs on Pay-Per-View, the people over at Affliction Entertainment have started to ramp up their marketing train. As you can see from the photo above, Affliction has paid for a billboard to be put up in New York City’s Times Square. With Donald Trump in their corner, there’s no telling what else the marketing machine will come up with before fight time.

Here’s the press release that was sent out by Affliction earlier today:

Affliction Banned Hits New York’s Times Square

SIGNAL HILL, California (July 1, 2008) – “Affliction Banned”, the greatest MMA event ever staged hit New York City’s Times Square last week, as the faces of ten of the sports biggest stars, including Fedor “The Last Emperor” Emelianenko (27-1) and his opponent Tim “The Maine-iac” Sylvia (24-4), filled a billboard along Broadway. All will appear on the July 19th event at Honda Center in Anaheim, California, and distributed live on Pay-Per-View.

“Considering the magnitude of this fight, and the partnership between Affliction and Donald Trump, it seemed only fitting that the huge talent pool on the ‘Affliction Banned’ show should be seen by millions in New York’s Times Square,” said Tom Atencio, Vice President, Affliction. “You know it’s a big show when you have a billboard on Broadway.”

“Affliction Banned,” presented by Affliction Entertainment, is so stacked with talent that it had to be separated into two live shows produced for broadcast. The night’s activities will kick off with a one-hour, free live telecast on FSN (Fox Sports Net) in the United States and on The Fight Network in Canada starting at 5 PM Pacific (8 PM/ET), dubbed “Affliction Live.” Following that is “Affliction Banned” — five incredible fights on pay-per-view starting at 6 PM/PT (9 PM/ET) via iN DEMAND, TVN, Shaw Communications, Viewers Choice Canada, DirecTV, DISH Network, Bell ExpressVue and Star Choice in the United States and Canada for a suggested retail price of $39.95.

Tickets for “Affliction Banned” range between $50.00 and $1,000.00, and are on sale at the Honda Center Box Office and also online at Ticketmaster.com.