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“UFC on FOX: Evans vs. Davis” Ratings Fall Well Short of Primetime Debut

Written by Tom Ngo
January 31st, 2012
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UFC Rashad Evans

According to Nielsen Media Research, an average of 4.7 million fans watched “UFC on FOX: Evans vs. Davis” this past Saturday for an average household rating of 2.6.

The 2-hour and 19-minute broadcast began live at 8PM ET/5PM PT and peaked with an average of 6.1 million viewers during the featured attraction between former light heavyweight champ Rashad Evans (Pictured) and Phil Davis.

The show averaged a 3.2 household rating in the Male 18-34 demographic and a 2.5 score in the Adult 18-34 demo.

The top markets for Saturday were Las Vegas, Louisville, Indianapolis, Greenville and Knoxville.

The UFC’s first foray into primetime television garnered an average of 5.7 million viewers this past November. The event peaked at 8.8 million during the 64-second shootout between Cain Velasquez and Junior dos Santos.

Unlike with that live single-bout broadcast, this past weekend’s event showcased three fights on FOX. A middleweight contest with Demian Maia and Chris Weidman, as well as the 185-pound top contender scrap between Chael Sonnen and Michael Bisping joined Evans and Davis on the main card.

“UFC on FOX: Evans vs. Davis” took place night inside United Center in Chicago, Illinois.

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