Dana White: Pay-Per-Views Could be a Thing of the Past

Written by Tom Ngo
March 11th, 2012

UFC Dana White

Great news, fight fans. UFC president Dana White (Pictured) professes pay-per-views could one day be a thing of the past.

White’s opinion might seem hard to believe considering PPVs serve as the organization’s primary source of income, but with their blockbuster deal with FOX tucked away in their back pocket and the Internet’s constant evolution, it’s possible viewers will no longer have to shell out $44.95 to watch the planet’s top mixed martial artists perform.

“Yeah, with this FOX exposure, we’re only a few months into this deal, but yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger,” White expressed during last week’s press conference.

“That’s why this thing has gotten as big as fast as it has, not just [in America] but all over the world. Yeah, [UFC co-owner Lorenzo Fertitta] and I talk about this all the time. I do believe there will be a day where there probably isn’t pay-per-view.”

Plenty would have to change in order for the UFC to exist without PPV, it’s almost like reinventing the wheel from a financial perspective, but complete mainstream acceptance and more lucrative corporate sponsorships would certainly mark steps in the right direction. At the same time, White acknowledged TV a la carte could also help bridge the gap.

“As the landscape in television continues to change – a lot of people believe everything is gonna go to the Internet – like, now, when you buy your cable and there’s basic cable and you can add other stations. We’re probably gonna get to a point where you can just pick exactly [which channels] you want,” White added.

“It’s very interesting to see where all this goes over the next several years, but I think the UFC is definitely gonna be a power player in the sports world.”

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