According to figures released by Nielsen Media Research, FUEL TV is television’s fastest-growing cable network so far this year. Courtesy of their partnership with the UFC via FOX, the channel recorded the largest percentage increases of total viewers in the first quarter of 2012.
“It is unbelievable how much impact the UFC has had on this network and its ratings,” said FUEL TV executive VP George Greenberg. “We’re thrilled to have the UFC as a partner driving this growth. With more upcoming live fights in April, May and through the year, we expect this trend to continue.”
FUEL TV aired 233 hours of UFC programming in February and added another 213 hours in March. The network has broadcasted a total of 646 hours of Octagon-related content in Q1 of 2012.
The channel hosted their first live UFC card on February 15th. “UFC on FUEL TV: Sanchez vs. Ellenberger” offered up one of the most thrilling main events in recent freebie fight card history.
FUEL TV’s next live event takes place April 14th with “UFC on FUEL TV: Gustafsson vs. Silva.”
As fight fans may already know, this is only the beginning. FUEL TV will telecast more than 2,000 hours of UFC programming, including more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows in 2012.