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UFC Invades India with TV Distribution Deal

Written by Tom Ngo
April 5th, 2012
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UFC Lorenzo Fertitta

The Ultimate Fighting Championship’s quest for achieving global dominance continues. On Thursday, the organization announced they have partnered with Sony Pictures Television’s Multi Screen Media (MSM) to broadcast UFC programming in India and the rest of the sub-continent.

Terms of their four-year deal were not disclosed.

MSM’s new sports channel, SIX, will deliver the world’s premier mixed martial arts brand to Indian fans by airing live Octagon events, taped specials and scraps from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said UFC co-owner Lorenzo Fertitta (Pictured). “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated worldclass levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”

India has a population of approximately 1.2 billion, with more than half of its civilians younger than the age of 25. It’s a key market the UFC has had their sights set on for quite some time.

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said UFC president Dana White.

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