‘UFC on FOX’ Ratings Slip Once Again

Written by Tom Ngo
May 6th, 2012

Dana White UFC President

The early television ratings for the UFC’s Cinco de Mayo fiesta are in, and they are not very bueno. According to TVByTheNumbers, Saturday’s “UFC on FOX: Diaz vs Miller” show averaged only 2.4 million viewers and nabbed a 1.0 household rating.

Last night’s broadcast, which aired live at 8PM ET/5PM PT and showcased four fights, was headlined by a lightweight scrap between Nate Diaz and Jim Miller.

The organization’s second primetime television card featured three bouts and averaged 4.7 million fans. “UFC on FOX: Evans vs. Davis” averaged a household rating of 2.6 in January.

The UFC’s debut on FOX only aired one contest, but garnered an average of 5.7 million viewers. The November event peaked at 8.8 million during the 64-second shootout between Cain Velasquez and Junior dos Santos.

The news isn’t all bad for the UFC, who is just kicking off their seven-year (reported $90 million per annual) blockbuster agreement with FOX. These are just the overnight numbers, so their score might go up when Nielsen Media Research releases the final tally.

Furthermore, their third show on the network was tops among the key 18-49 demographic for its time slot.

Just in case you were wondering, a re-run of ABC’s “Shark Tank” averaged 3.19 million viewers and a replay of CBS’s “NCIS: Los Angeles” averaged 4.31 million eyeballs during the same 60-minute window.

(Pictured: UFC president Dana White)

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