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UFC Makes Debut in China on November 10th

Written by Tom Ngo
July 3rd, 2012
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UFC Owner Lorenzo Fertitta

On Tuesday night, the UFC announced it will be taking its talents to China on November 10th. The Venetian Macao-Resort-Hotel’s 15,000-seat CotaiArena hosts the festivities.

“Breaking into a market with a population of over 1.3 billion is both a testament to the growth of our sport and a long-term challenge we are excited to undertake,” said UFC co-owner Lorenzo Fertitta (Pictured). “This is just the first of many world-class fights we plan to hold over the coming years in China, one of the birthplaces of martial arts.

“The world-class CotaiArena in Macau is an ideal place to start this journey.”

The show marks the Octagon’s second in Asia this year. In February, the planet’s premier mixed martial arts promotion held UFC 144 at the Saitama Super Arena in Japan.

Considering China’s population is about 1.34 billion, it was only a matter of time before UFC brass focused their efforts towards penetrating the region that Jeremy Lin built.

Over the last several years, the UFC has expanded its reach in China to more than 450 million television viewers via a dozen provincial broadcasters and more than 500 million unique viewers through the nation’s leading internet portals.

FUEL TV will air the main card in North America.

No bouts for the lineup were announced.

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