Tito Ortiz (Pictured) has officially begun the next chapter in his life. Alongside attorney/manager George Prajin, the former UFC light heavyweight champ has launched Primetime 360 Entertainment & Sports Management, Inc., a full service agency representing up-and-coming athletes in all sports, including mixed martial arts, as well as artists working in film, television and music.
“Our primary goal is to impact with positive influence, give our clients the opportunities they deserve and show them the ropes.” Ortiz told LatinHeatEntertainment. “If I can make a positive change in athletes, then that is what I will do.
“Someone reached out to me when I needed help and changed my life. Now I want to extend my hand to other athletes, as well.”
Ortiz currently has former Strikeforce featherweight champ Cristiane “Cyborg” Santos and former “The Ultimate Fighter 5” contestant Rob Emerson under his watch. However, given “The People’s Champ’s” clout in the MMA game, more fighters will soon follow.
Although Cyborg is presently serving a year-long drug suspension, Ortiz believes he can help the Brazilian navigate through these troubled times.
“We are helping her deal with her current setbacks and getting her ready for the next stage in her career,” Ortiz stated. “We all make mistakes. During the last 15 years competing at the highest level in the sport, I have made some myself. My job is to make sure she doesn’t make anymore. I plan on being a positive influence on Cris.
“I will help her develop into not just the best fighter in the world, but also a successful business person out of the cage.”
Ortiz’s latest endeavor comes nearly two months after he officially hung up his MMA gloves. The 37-year-old was inducted into the UFC Hall of Fame just before his sendoff.