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Numbers Get Worse for EliteXC

Written by Tom Ngo
July 30th, 2008
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The California State Athletic Commission has released the official attendance numbers for EliteXC’s “Unfinished Business” event this past weekend, and once again, the numbers are not impressive. The event was held at the Stockton Arena in Stockton, California.According to the Commission, there were a total of 8,541 tickets available, however, EliteXC was only able to sell 3,701 of them. The remaining 2,817 were given away as complimentary tickets.

The total head count for EliteXC’s second CBS promotion was a mere 6,518 fans.

The live gate sales for the event was $268,715. However, that revenue amount is less than the total face value amount for the complimentary tickets that were given away for free. That amount totaled $340,960.

There were 2,023 tickets that went unsold and unused by the time the event started.

As the final numbers continue to roll out, EliteXC’s second CBS show continues to be more and more of a dissapointment.

It was announced earlier this week that the television ratings for this event drew a mere 1.9 rating. That means that roughly 2.63 million fans watched the event. That is over a 40% decrease from their debut for the network, which captured 4.3 million fans just two months ago.

In fact, the UFC’s replay showing of UFC 84 on Spike TV drew in a larger audience for the key 18-34 demographic than EliteXC’s primetime event.

UFC 84, which was aired at the same time as the EliteXC event,  drew 27% more men ages 18 to 34 (9PM to 12PM EST) than did EliteXC “Unfinishes Business” on CBS (9PM-11PM). The Spike telecast netted 433,000 men, compared to 341,000 on CBS.

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