Believe it or Not

Written by Tom Ngo
August 1st, 2008

Much has been speculated regarding the accuracy for Pay-Per-View buys that Affliction: Banned generated on July 19th.  Many MMA insiders believe that Affliction actually generated about 50,000-70,000 buys, well below the 100,000 mark that Affliction Entertainment Vice President, Tom Atencio, claimes they surpassed rather easily.

“We did well over 100,000,” Atencio emphasized. “At this point, we did well over, but I don’t want to give the exact numbers. “

What may be causing the high level of suspicion is that Atencio refuses to give exact numbers, however, as a business man, it is a smart decision if you are not required to. He insists that his figures are accurate and that he has learned his lessons from what others have done wrong before him.

“It’s been my experience that the UFC doesn’t release their numbers, and I try to learn from other companies with mistakes and what they’re doing right,” Atencio added.

Affliction: Banned was held at the Honda Center in Anaheim, California, and unfortunately, there is no way to verify a private company’s PPV buys.

Affliction Entertainment has already announced that they will be holding their second promotion on October 11th at the Thomas and Mack Center. Atencio knows that the heat will be on him even more now than before because he will be dead smack in the enemy’s territory; Las Vegas, Nevada.

He understands this, and accepts the challenge of competing against the largest MMA organization in the world.

“I also have to run a viable business,” he said. “If I don’t, I’m not going to be around, and people aren’t going to have a choice.”

Don’t forget to follow @5thRound on Twitter, Facebook and Google+!