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Dana White: Forget FOX, Ronda Rousey is UFC’s Newest Pay-Per-View Star

Written by Tom Ngo
March 15th, 2013
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UFC Ronda Rousey

It appears the UFC has found its next golden boy. Only this meal ticket comes in the form of a girl with golden locks and a shiny bantamweight belt to boot. 

UFC president Dana White was initially scrutinized for not only giving Ronda Rousey (pictured) top billing at UFC 157, but he actually had the gall to ask his male-dominated fanbase to shell out $54.95 to watch the “Rowdy” one make her big league debut.

Well, a reported 500,000 pay-per-view buys later and White couldn’t possibly feel a greater sense of vindication.

Despite the opportunity to plaster Rousey’s cover girl face to a primetime audience on FOX, White states the UFC’s latest box office smash will continue to compete in PPV shows.

“No. She’s a pay-per-view star, man,” White said Thursday when asked if the UFC would utilize FOX in order to capitalize on Rousey’s mainstream appeal. “I knew she would be – I didn’t think she would be that big of a pay-per-view star right out the gate.

“People were saying, ‘Why didn’t you put her on FOX? Why didn’t you do this?’ She’s been on television for a long time. She pulled some of the highest ratings [Strikeforce] did on Showtime.”

Rousey bumped her professional record to an unblemished 7-0 after submitting Liz Carmouche last month in Anaheim. All of the 26-year-old’s fights have ended in first round armbar fashion.

White confirmed Miesha Tate and Cat Zingano will battle in April for next dibs at Rousey’s crown. However, he remained tight-lipped with everything else involving Rousey.

“We have plans for Ronda,” White coyly stated. “I’ll let you guys know when we’re ready to announce it.”

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