Bruce Buffer’s ‘IT’S TIME!: My 360° View of the UFC’ Book Launches Tuesday

Written by Tom Ngo
May 13th, 2013

IT'S-TIME-Bruce Buffer

Ladies and gentlemen, it’s time. Well, it’s almost time to rush to your neighborhood bookstore to pick up a copy of Bruce Buffer’s “IT’S TIME!: My 360° View of the UFC.”

Buffer’s autobiography hits shelves tomorrow. The hardcover comes with a $18.42 price tag ($12.99 for Kindle Edition) on Amazon.com.

One of the most interesting parts of Buffer’s book details his relationship with older brother and fellow announcer, Micheal Buffer of boxing’s “Let’s get ready to rumble” fame. The two didn’t grow up together and they didn’t know the other existed until Bruce was 30 and Michael was in his 40s.

Bruce also shares how he helped turn his half-brother’s famous catchphrase into a $400 million retail sales empire.

In addition, “The Voice of the Octagon” tells never-before-told stories about its most famous figures — Randy Couture, Tito Ortiz, Chuck Liddell, B.J. Penn, and Jon “Bones” Jones, among others — revealing details behind its most controversial fights, and giving readers a glimpse at the UFC’s meteoric rise.

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