Video game maker THQ has announced that it expects to sell 4 million copies of the hit MMA video game, “UFC Undisputed 2009.” The game is expected to play a prominent role regarding whether or not THQ will be profitable for this fiscal year.
As we reported previously, THQ will be making a UFC video game annually, similar to their WWE game franchise. Although the question remains, can each UFC video game be as successful as the last?
Many experts point out that THQ could struggle with future releases because MMA is real, which could limit what the game maker can do to entice people to continue to buy upgrades to the game.
By improving gameplay and enhancing features on future releases, THQ could ensure the game’s profitability and long-term success.
Another avenue for profitability will be expanding their console market. THQ is expected to create a UFC game for the hand-held market, such as the PSPGo or Nintendo DS as well as adding something to the Nintendo Wii line.