Pink is the new red, at least on Bellator MMA’s gloves for the month of October. In honor of Breast Cancer Awareness Month, Bellator and Everlast Worldwide Inc. will support breast cancer research and prevention by debuting pink-inspired fight gloves tonight at “Bellator 102: Kongo vs. Godbeer.”
Starting with Friday’s card, and it is believed the promotion will do the same for their three remaining October shows, fighters will trade out the traditional black and red color scheme for black and pink gloves as a sign of support.
The NFL has done similar things for years by allowing players to wear pink gloves, shoes, wristbands, headbands, etc. during October.
“We are honored to have our fighters wear Everlast’s new gloves inside our cage this Friday live on Spike,” Bellator CEO Bjorn Rebney said. “This is a tremendous opportunity to showcase the importance of cancer research and we will continue to support the Breast Cancer Research Foundation in their efforts.”
Throughout the month of October, one dollar from every sale of the CardioBlast heavy bag will be donated to Breast Cancer Research Foundation (BCRF). These donations are in addition to Everlast’s on-going contributions throughout the year, which include twenty-five cents from all purchases of the pink 108” hand wraps and pink Evergel hand wraps along with one dollar from the sale of each pink Pro Style Training Glove.
Bellator 102 takes place inside Visalia Convention Center in Visalia, CA. Spike TV will broadcast the main card beginning at Spike TV at 9PM ET/PT.