The bad news, you read correctly that the price tag for “UFC 168: Weidman vs. Silva II” shot up five dollars to $49.95 (standard definition) and $59.95 (high definition). The good news, it’s just a one-time deal and UFC PPV prices will drop back down to $44.95 (SD) and $54.95 (HD) immediately after the biggest rematch in mixed martial arts history.
UFC president Dana White confirmed the price changes to a small group of media following Saturday’s UFC on FOX 9 event in Sacramento.
When asked why the planet’s premier MMA promotion opted to increase their price for a PPV show for the first time in roughly six years, when it went from $39.95 to $44.95 (SD), White said he wasn’t a part of the decision making process.
He claimed UFC co-owner Lorenzo Fertitta spearheaded the price spike.
“Because some guys got together in the office and decided to do that. I don’t know, I didn’t determine it,” White stated. “It’s five bucks. Call some more friends, have them come over.”
Ironically, minutes later, White admitted, “The economy isn’t getting any better, the economy is still horrible. People aren’t out there spending money like they used to,” when discussing the issues some of his athletes are experiencing in securing sponsorships.
Just curious, if corporations don’t have excess cash, how deep do you think the general public’s pockets are?
The UFC just wrapped three straight weekends of freebie fight cards, so the extra five bones to watch UFC 168 on December 28 has quietly flown under the radar thus far. White, for one, says he has yet to experience any backlash.
“I haven’t heard any feedback,” White shared. “I’m sure a lot of people aren’t thrilled about it, but what are you gonna do?”
And there you have it. Time to start digging deep in your couch cushions for those extra 500 pennies.
FYI, the cost to stream UFC 168 on UFC.TV remains unchanged at $44.95 (SD) and $54.95 (HD). So, if you have Chromecast or Apple TV, splash it onto your TV from your computer.
UFC 168 goes down inside MGM Grand Garden Arena in Las Vegas. Former middleweight king Anderson Silva looks to reclaim his throne against champ Chris Weidman in the night’s featured attraction.