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Dana White Addresses Bellator’s PPV Disaster

Written by Tom Ngo
May 12th, 2014
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UFC Dana White

After news broke late Friday night that Bellator MMA’s second attempt at making a first pay-per-view impression essentially went down the drain when lightweight champion Eddie Alvarez was forced to withdraw from the main event against Michael Chandler after suffering a concussion, fight fans expected UFC president Dana White (pictured) to issue one of his infamous smiley face tweets.

However, no such post ever came from White.

What’s the deal? Had White gone soft and didn’t feel the need to kick his biggest rival when they were down?

Well, not really. White believes there’s nothing Bellator can do to threaten the UFC’s stranglehold on the MMA market, despite the fact they’re backed by Viacom’s billions. Therefore, Bellator isn’t even worth his time in thumbing out a smiley face.

Although, White never passes on the opportunity to call Bellator CEO Bjorn Rebney, “Bjork.”

“[Alvarez vs. Chandler III] was the legit fight on the card. That was the legit fight. It’s tough, tough losing that,” White stated this past Saturday. “It’s one of those things, those guys, I don’t care about those guys. I don’t see them as competition, whatsoever.

“I see that Bjork’s been saying a lot of stupid s*** lately in the press. He’s screaming for attention. Screaming for attention. Talking about New York and the union. What the f*** has he done to do anything in New York? What the f*** has that guy done to raise the bar in mixed martial arts whatsoever? He’s done nothing. He’s done zero, zilch.

“So, good luck to them on their pay-per-view.”

There was chatter Bellator might opt to switch Saturday’s PPV to a Spike TV broadcast, like they were forced to do in October when Tito Ortiz withdrew from Bellator’s first attempt at PPV after breaking his neck, but the promotion decided to forge ahead and test the PPV pond.

In addition, cable providers don’t appreciate companies pulling out of PPVs once, let alone twice, so Bellator might be biting the bullet on this card just so they can promote in that space in the future.

Bellator 120, which comes with a price tag of $30-$45 (depending on the cable provider), is now headlined by the light heavyweight tournament finals between Quinton “Rampage” Jackson and Muhammed “King Mo” Lawal.

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