Bjorn Rebney: Bellator Won’t Hold Watered-Down Pay-Per-Views Like UFC

Written by Tom Ngo
May 18th, 2014

Bellator Bjorn Rebney

Fresh off Saturday’s surprisingly entertaining pay-per-view debut, Bellator MMA CEO Bjorn Rebney (pictured) isn’t afraid to admit that not all of his events are PPV worthy.

Rebney is either a man who has looked in the mirror and is willing to admit that his roster isn’t star-studded enough to warrant their fans paying to watch most of their shows, or he’s taking a dig at the UFC for watering down their product with meaningless PPVs.

A little from Column A, and a little from Column B…

“I just think that you’ve got to load ’em up,” Rebney said of his mindset when it comes PPVs. “You’ve got to have cards like the card we had [Saturday] to make it make sense.

“I used to watch the UFC years ago, and I used to buy pay-per-views when they were significant and every pay-per-view had big fights on it, but that’s not the case anymore. They do one every three weeks, and some of them, I’m like, ‘I wouldn’t watch that if it were on [Fox Sports 1].’”

After the injury bug took a massive bite out of last night’s lineup when lightweight champ Eddie Alvarez was forced to withdraw from the featured attraction with Michael Chandler due to a concussion, many thought Bellator would change the event to a Spike TV broadcast instead of a PPV, like they were forced to do in October when Tito Ortiz withdrew from Bellator’s first attempt at PPV after breaking his neck.

Instead, Rebney stuck to his guns because he believed there was still enough overall depth on the roster to justify the $30-$45 (depending on your cable provider) price tag.

“So, my feeling is you should do pay-per-views when you can do huge depth on the pre-show on Spike and huge depth on the pay-per-view, and we did that [Saturday],” Rebney boasted. “And when we have the opportunity to do it again, whether it’s sometime later this fall or next year – whenever it is – we’ll do it again.

“But I’m never going to force-feed it and say, ‘Here, we want your money.’ Unless I were sitting at home and say, ‘I would buy that,’ [I wouldn’t do a PPV].”

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