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Dana White Questions Nate Diaz’s Drawing Power

Written by Tom Ngo
July 18th, 2014
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UFC Nate Diaz

Nate Diaz (pictured) is content with sitting the sidelines until he receives a significant raise. UFC president Dana White is more than content with allowing Diaz to wait as long as he wants to return to work, because White claims Diaz isn’t as big of a draw as the former UFC lightweight top contender thinks he is.

“Nate Diaz is not a needle-mover,” White stated Friday. “Nate Diaz is actually one of my favorite kids, I always got along with Nate, lowest-rated FOX show ever. Lowest-rated FOX show ever. He doesn’t pull the numbers in. [Nate’s brother] Nick is a needle-mover. Nick moves the needle. Both of [Nate’s] FOX shows, they didn’t pull good numbers.

“Listen, if Nate Diaz was the guy, we’d work it out in a minute. If you move the needle, those are the guys that make the big money. You realize he’s like 1-3 in his last few fights. He’s nowhere near a title fight. He’s never won a title.”

White’s facts are a bit off. Diaz is actually 1-2 over his past three scraps, but is coming off November’s highlight reel TKO over Gray Maynard.

As far as the ratings Diaz has pulled, he headlined UFC on FOX 3 against Jim Miller and that show averaged 2.4 million viewers (third-lowest on FOX), but rebounded nicely when he lost to then-lightweight champ Benson Henderson at UFC on FOX 5 with 4.4 million viewers (third-largest on FOX).

Diaz’s victory over Maynard at “The Ultimate Fighter 18 Finale” drew 1,129,000 viewers, a powerful number when compared to what other Fox Sports 1 cards have generated.

Still, White believes Diaz isn’t famous or successful enough recently to demand a new deal just three fights into the contract he happily signed nearly two years ago.

“He seems like he’s popular when you’re looking on Twitter and some f****** websites, but the real numbers tell the truth,” White reiterated. “We know who moves needles and who doesn’t move needles. If Nate Diaz was a massive needle-mover, we woulda called him. He’d be on the phone and we’d figure it out and we’d be working it out.”

Mr. Telephone Man, there’s nothing wrong with Diaz’s line … because White ain’t calling him anytime soon.

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