With the sport of Mixed Martial Arts continuing to expand, the UFC has always wanted to grow outside of America. The events in the U.K. were just the beginning of the movement, and it now seems as though the UFC has made a commitment to go to the Philippines. “We’re expanding into Southeast Asia, and we want to use the Philippines and Manila as a springboard to make it happen,” UFC Chairman Lorenzo Fertitta told reporters.
“We’re expanding into Europe, we have an office in the U.K., we’re planning fights in Germany, France, Italy, Spain, Finland, Denmark,” Fertitta went on to say.
The UFC knows how popular its brand is in the Philippines and had always had an eye on holding an event there. Now, after a recent trip with former UFC light heavyweight champion Chuck Liddell under their belt, they know exactly how popular the UFC is.
“When we went to the Mall of Asia yesterday (Sunday), we had an incredible turnout. Just walking down the street, everybody recognized Chuck Liddell,” Fertitta explained.
With the UFC expanding to so many different countries, it’ll be interesting to see how they continue their growth in the United States and cater to fans both stateside and abroad.