Jon Jones Lost Six-Figure Nike Sponsorship Over Daniel Cormier Brawl

Written by Tom Ngo
September 23rd, 2014

UFC Jon Jones

Bones no longer knows Nike. The days of reigning UFC light heavyweight king Jon Jones (pictured) donning Nike are over, thanks to August’s impromptu brawl with Daniel Cormier inside the MGM Grand lobby.

During Tuesday’s disciplinary hearing with the Nevada Athletic Commission, where Jones and Cormier were to receive punishment for their unprofessional behavior, Jones’ attorney revealed Jones had lost his sponsorship with Nike because of the rumble.

The deal was reportedly worth “over six-figures.”

In addition, Jones’ attorney also disclosed that his client lost other potential endorsements over the altercation, including one that was worth another six-figures.

Jones said it was “a dream come true” when he signed a global deal with Nike in August 2012.

Jones debuted the world famous Swoosh on his gear at UFC 159. Nike made Jones his owns signature shoe for the event, which was essentially the “Nike Free Trainer 5.0″ model that was changed to Jones’ black and red colorway and had “Bones” slapped across the tongue.

Nike was Jones’ primary sponsor for his next fight against Alexander Gustafsson at UFC 165, but was conspicuously absent from Jones’ clothes for his last outing against Glover Teixeira at UFC 172.

When UFC president Dana White was asked why Nike had disappeared from Jones’ duds, White claimed he didn’t know why.

However, when probed further if Nike refused to pay the UFC’s $100,000 sponsorship tax, White vaguely responded, “right.”

As far as financial punishment goes, that was just the tip of the iceberg for Jones. The NAC also docked him $50,000 and issued him 40 hours of community service for his part in the brawl.

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