The UFC’s new sponsorship deal with Reebok doesn’t officially kick off until July 2015, but that didn’t stop two of the octagon’s biggest superstars from signing early with the sports apparel company.
On Tuesday, Reebok announced endorsement partnerships with reigning UFC light heavyweight king Jon Jones and bantamweight champion Ronda Rousey (both pictured).
“Reebok is working with UFC to take the sport to the next level,” Jones stated. “It’s going to be an amazing journey and I’m incredibly proud to be a part of it. The brand has a great history in fitness and training, and that comes through in everything they do. What I’m particularly excited about is that the input of the fighters is going to drive the product innovation, which will ensure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear.”
Jones had been searching for a new sponsor after his global deal with Nike concluded earlier this year.
“From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes,” Rousey said. “The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters.”
Rousey has worn UFC-branded clothing for all four of her fights for the promotion.
Jones and Rousey join UFC lightweight champ Anthony Pettis and former welterweight title holder Johny Hendricks on the Reebok label.
By July 6th, all UFC athletes will be required to wear Reebok for all fight-week activities, including in their bouts. Fighters will pocket “the vast majority” of the $70 million the deal reportedly brought in over six years. Fighters will be paid a presently-unknown amount according to their ranking.
Champions negotiate their own deals with Reebok and earn the largest checks. Everyone else is tiered based on ranking (1-5, 6-10, 11-15 and 16+ receive a flat salary).
Fighters will also receive a 20 percent cut on the back end for anything Reebok sells that contains their likeness.