Oh, Dana White, you’re always the consummate promoter even at the expense of stretching the truth.
Prior to January 3’s highly-anticipated and heavily hyped grudge match between reigning light heavyweight king Jon Jones (pictured) and Daniel Cormier at UFC 182, the UFC president predicted the pay-per-view broadcast would garner roughly 750,000 buys.
During UFC 182’s post-fight press conference, White claimed the preliminary PPV numbers were “through the roof. It’s blowing what I said out of the water.”
Yeah, about that…
According to MMAFighting.com’s Dave Meltzer, who has an uncanny ability to obtain the UFC’s top secret PPV numbers, UFC 182 scored between 740,000 and 820,000 buys.
While it’s the best number the UFC has posted since “UFC 168: Weidman vs. Silva II” reportedly cracked one million buys in December 2013, it certainly didn’t blow anything out of anything.
Furthermore, this might prove to be the peak of Jones’ PPV drawing power if he remains at light heavyweight. There isn’t another 205-pounder out there that will generate as much hoopla as Cormier did against “Bones.” They even had the whole brawl inside the MGM Grand lobby to help bolster the pre-fight hype.
Nonetheless, after White admitted to a horrendous 2014, the octagon is off to a good start in 2015. UFC 183 is up next on January 31 and features the return of former middleweight king Anderson Silva and Nick Diaz.