It’s not quite as original as Dee Brown infusing air into his Reebok Pumps when he won the 1991 NBA Slam Dunk Contest, but it’s a start.
Light heavyweight champion Jon Jones (pictured) is the first UFC fighter to star in his own Reebok commercial. Jones is promoting the sneaker’s new ZPump Fusion line.
The UFC’s six-year, reported $70 million deal with Reebok doesn’t kick in until June, but Jones signed with them early to get a head start on promoting his new brand.
Jones was previously sponsored by Nike.
“Bones” will don Reebok to the cage for the second time when he defends his throne against Anthony Johnson at UFC 187.
Please click the media player below to watch the ad: