Now-former light heavyweight champion Jon Jones (pictured) was the first UFC fighter to star in his own Reebok commercial. Interestingly, Jones was on the run in the ad.
Following Monday’s felony arrest for hit-and-run where a pregnant woman suffered a broken arm and police found marijuana in Jones’ abandoned rental car, and the UFC’s decision late Tuesday night to temporarily suspend Jones and strip him of his 205-pound title, Reebok has decided to terminate their contract with Jones, effective immediately.
“In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately,” Reebok expressed in a statement.
ESPN’s Darren Rovell first reported the news, which has been subsequently confirmed by multiple outlets.
The UFC’s six-year, reported $70 million deal with Reebok doesn’t kick in until July, but Reebok decided to ink a handful of the UFC’s stars early to get a head start on promoting their invasion into MMA. Ronda Rousey, Anthony Pettis, Johny Hendricks, Paige VanZant, Conor McGregor along with Jones all signed early.
Jones debuted his Reebok line in January against Daniel Cormier. His official UFC 182 walk-out t-shirt, the black one with the hideous gold lion, retailed for $99.
No word on how Reebok’s stance with Jones will change once he returns to fighting and all of the UFC’s athletes are required to wear Reebok starting in July.
Jones was previously sponsored by Nike, who no longer wants to be involved in MMA.
Here is Jones’ lone Reebok commercial that will never again be seen on TV:
Oops. That was a Vine someone created after Jones’ hit-and-run. Here’s the real Reebok ad: