Dana White: Ronda Rousey vs. Cris ‘Cyborg’ Will Do 2 Million PPV Buys

Written by Tom Ngo
May 20th, 2015

Ronda Rousey UFC

The most anticipated boxing match in recent history between Floyd Mayweather and Manny Pacquiao reportedly generated a whopping 4.4 million pay-per-view buys earlier this month. The show came with a record $94.95 price tag, so you do the math.

While UFC president Dana White knows he can arrange a superfight of that magnitude anytime soon, or ever, he does believe the much talked about shootout between reigning UFC bantamweight champion Ronda Rousey (pictured) and Invicta FC featherweight champ Cris ‘Cyborg’ Justino would do over two million PPV buys.

You read that correctly. An MMA fight headlined by two women will do OVER TWO MILLION PPV BUYS.

“I’ll tell you this, Jim, when that fight happens, I’ll guarantee you that thing does over two million pay-per-view buys,” White claimed on Wednesday’s episode of The Jim Rome Show. “It will be massive.”

Because the UFC is a privately held company, their PPV revenue is kept under lock and key. According to unconfirmed reports, UFC 100 in 2009 garnered a company record 1.6 million buys.

For the most part, it is believed the UFC’s PPV business has been on a steady decline since UFC 100. White recently admitted he was happy to see 2014 go because their PPV revenue was far from spectacular last year.

Despite the fact White believes the biggest female fight in MMA history would shatter their PPV record, he’s in no hurry to arrange it. Justino has never competed at bantamweight and has previously said “she could die” if she tried to shed the extra 10 pounds the UFC is requiring in order for her to face their golden girl at 135 pounds.

White has been adamant that a 140 pound catchweight contest is out of the question. Many believe Justino is the only female alive who could beat Rousey and that’s why White is hesitant to agree to a catchweight bout.

Justino has promised to give her best shot at making 135 pounds in an Invicta fight before year’s end, then transition to the UFC to challenge Rousey if she’s successful.

Rousey, meanwhile, continues to steamroll through the UFC’s current roster of bantamweights. “Rowdy” looks to make her sixth straight title defense August 1 when she puts her strap on the line against Bethe Correia at UFC 190.

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