UFC welterweight champion Georges St-Pierre is only 26 years of age, however he is already looking to expand his portfolio. The charismatic MMA fighter has just signed with CAA Sports, a division of Creative Artists Agency, allowing them to capitalize on marketing, sponsorship deals, and television and movie appearances for the champion. GSP will be be keeping good company, as CAA already represents the likes of David Beckham, Lebron James and Derek Jeter.
“Beyond being a fierce competitor and a tremendously skilled fighter, Georges St. Pierre’s class, integrity and humility also make him a terrific ambassador for the sport,” said Howard Nuchow, co-head, CAA Sports. “We look forward to creating opportunities for Georges that cross international borders and build upon his widespread appeal.”
CAA, who currently represents over 350 athletes across the world, will be working with St-Pierre’s manager, Shari Spencer, to make sure that the fighter is capitalizing on all financial opportunities that can help him grow and expand his brand.
“This relationship is a partnership in the truest sense of the word,” Spencer told Sherdog.com. “In terms of pure deal flow, we anticipate that the relationship with CAA will provide an accelerated access to opportunities that would take me, working alone, much longer to cultivate.”
GSP is following the path of UFC heavyweight champion Randy Couture, who too has caught the acting bug. Couture has appeared in two episodes of CBS’ popular TV show “The Unit,” as well as “The Scorpion King 2 -Rise of a Warrior.”
Although St-Pierre isn’t looking to make an immediate jump to the silver or small screens, he is just looking to explore all of his options, which is exactly what CAA does best.
“We’re just testing the waters with small parts and guest appearances to see if he likes it,” Spencer says.
St-Pierre will be defending his 170-pound title against lightweight champion BJ Penn at UFC 94 on January 31st. The highly anticipated rematch will be taking place Super Bowl Weekend, most likely in Las Vegas, Nevada.