The long awaited moment has finally arrived. Tuesday, the UFC will show the world exactly what all the fuss is about when they unveil the new Reebok uniforms all of their fighters will now be required to wear during fight week.
Sorry, Affliction, Fear the Fighter, Venum, Hayabusa, Bad Boy and everyone else. You’ll have to take your business elsewhere.
The UFC and Reebok kick off their six-year, reported $70 million apparel deal July 6 for International Fight Week leading into UFC 189 that Saturday.
To promote their new, and controversial partnership, the UFC and Reebok will host a launch party this morning in New York. Stream the fashion show live right here on 5thRound.com starting at 10AM ET/7AM PT.
Several of the UFC’s biggest superstars, including Ronda Rousey, Conor McGregor, Chris Weidman and Paige VanZant, will be on hand to introduce the “UFC Fight Kits” they will be donning during fight week.
Please click the media player below to watch the launch party: