Oh, Reebok. As if your generic and bland UFC apparel wasn’t already bad enough. Reebok can now add their “UFC Ireland Map Tee” (pictured) to the “Giblert Melendez” and “Kevin Swanson” pile of epic fails.
In Reebok’s latest blunder, they released a “UFC Ireland Map Tee” ahead of Saturday’s UFC Fight Night 76 event in Ireland. The grey shirt has “Ireland” written across the chest with a map of the Republic of Ireland in green underneath it.
Ooh. So close, but yet so insulting…
Reebok didn’t include Northern Ireland in the map, which angered many Irishmen, including SBG Ireland coach John Kavanagh, who announced just this week that his gym had signed an exclusive agreement with Reebok.
“Only seeing this now. its about the dumbest idea i’ve ever seen. working on it,” Kavanagh tweeted with an screenshot of the shirt. “An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.”
Kavanagh clearly has some pull, not only because of his new deal with Reebok, but his team houses one of the UFC’s biggest superstars in interim featherweight champ Conor McGregor.
Reebok promptly pulled the shirt from its website and issued an apology Wednesday morning.
“We sincerely apologise for the offence caused by the UFC Ireland t-shirt. This was a design error and has now been removed,” Reebok tweeted.
In July, the UFC kicked off their six-year, reported $70 million deal allowing Reebok to be their exclusive apparel provider. Reebok, despite it’s massive financial investment in MMA, just can’t seem to get out of its own way.
Misspelled fighter names, blah and overpriced clothing and now this.
Oh, but Chris Weidman’s dope “All American” Reeboks can be yours for only $120!