UFC co-owner Frank Fertitta III (pictured) never speaks with the media about his reported billion-dollar MMA business, instead leaving brother and fellow UFC co-owner Lorenzo Fertitta and UFC president Dana White to deal with the press, but his actions following Saturday’s UFC 194 event has everyone talking.
Immediately after Conor McGregor knocked out Jose Aldo in 13 seconds to set the fastest finish record in a UFC championship fight, Frank is seen picking up the UFC featherweight title belt and slamming it on the table.
Obviously, only Frank knows exactly what emotions caused him to behave that way, but such a gesture is typically done out of anger. My 3 year old throws similar tantrums.
Is Frank the ultimate Aldo fanboy and just expressing his disappointment after watching his hero get obliterated? Was he upset that yet another blockbuster UFC pay-per-view main event ended in mere seconds?
On the flipside – cover your eyes, Ireland – does Frank not like McGregor? Does Frank realize in that very instant that McGregor had become the company’s biggest superstar and he doesn’t want “Notorious” to be the face of the UFC?
Perhaps there was just a cockroach on the table and Frank picked up the first thing he saw to smash it.
In the video, the Fertittas are sitting in their customary spots right in front of the cage. Lorenzo is directly above the “M” on the canvas and Frank is sitting to his left. Lorenzo, like the other 16,516 in attendance that set a UFC live gate record of $10.1 million at the MGM Grand Garden Arena in Las Vegas, stood up. Frank did the same, but also took out his frustration on the poor, defenseless UFC featherweight belt that White would soon wrap around McGregor’s waist.
Just in case you were wondering, the Fertitta brothers each own 40.5% of Zuffa, LLC, the parent company of the UFC. White has a 9% stake and Flash Entertainment possesses 10%.
Please click the video player below to watch Fertitta’s reaction (props to Bleacher Report’s Jeremy Botter):
Interesting reaction from Frank Fertitta after the KO. Slams down the UFC belt. pic.twitter.com/btjwFxcuzI
— Jeremy Botter (@jeremybotter) December 13, 2015