The official numbers are in, and it has been confirmed that Kevin “Kimbo Slice” Ferguson (pictured) is Bellator MMA’s cash cow.
On Tuesday, Bellator reported Friday’s “Bellator 149: Shamrock vs. Gracie” event, where Ferguson served as the co-main event against Dhafir “Dada 5000” Harris, set a company record on Spike TV with 2 million viewers for the entire three-hour (9:00-12:04am ET/PT) fight card.
The event peaked at 2.7 million viewers (11:16pm-11:30pm) to watch the slow-motion slugfest between Ferguson and Harris.
Ferguson had set Spike TV’s live event number in his last outing with 1.6 million (peaking at 2.4 million) by blasting Ken Shamrock in June.
While Kimbo vs. Dada 5000 was able to capture a record-setting audience for Bellator, the fight itself was far from captivating. It was arguably the worst MMA fight in history. Both heavyweights were severely gassed well before the end of the first round.
However, the finish where Harris slowly stumbled to the ground untouched in the third round provided laughs for all, including two ESPN Deportes commentators, one judge and several members of the media sitting cageside. Oh, and let’s not forget to mention the 2.7 million LOL’ing from their couches.
Bellator 149’s featured attraction between Shamrock and Royce Gracie drew 2.4 million viewers (11:54pm-11:57pm).
What makes these numbers even more impressive is that Spike TV does not currently air Bellator events live for everyone.
And for our convenience, Bellator made sure to include the fact UFC Fight Night 82 on Sunday captured 983,000 viewers (Fox Sports 1) and World Series of Fighting 28 on Saturday nabbed 161,000 viewers (NBC Sports Network). That Bellator, so helpful…