Anyone got an extra $10 million burning in their pocket?
According to ESPN.com, that’s what it will cost to be the primary sponsor of the heavily hyped boxing match between Floyd Mayweater Jr and Conor McGregor.
What exactly does $10 milli get you?
Your logo plastered in the center of the ring inside T-Mobile Arena for the August 26 superfight
Branding on the ring girls, two of the ring ropes and in the two non-fighter ring corners.
Sponsorship of the first minute of every round (12-round fight) on the pay-per-view broadcast
$500,000 in tickets
What if you don’t have $10 million laying around? Is there a B-package available?
For $5 million, you can buy branding on either Mayweather or McGregor’s corners. That includes signage, sponsorship on the broadcast corner cam and $250,000 in tickets.
Mexican beer company Tecate shelled out boxing’s largest single-fight sponsorship of $5.6 million for the block office Mayweather vs. Manny Pacquiao bout in May 2015. Five companies paid a record $13.2 million to sponsor that fight.
If WME/IMG, the company who paid a whopping $4 billion to purchase the UFC last July, gets their hefty demands met, it will score $20 million ($10 million, $5 million, $5 million) in total sponsorship dollars.
It is unknown if WME/IMG is the sole seller of sponsorships for Mayweather-McGregor. Because McGregor is under contract with the UFC, ESPN reports WME/IMG is expected to pocket at least 10 percent of the total revenue for the fight.
Where you at Reebok?