UFC president Dana White has never been shy when it comes to promoting his brand, however the modern-day Don King has gone on record to predict that this weekend’s UFC 91 event will be the promotion’s biggest Pay-Per-View earner in the company’s history. The card will feature the return of UFC heavyweight champion Randy Couture taking on former pro wrestler turned MMA fighter, Brock Lesnar.
“The reason that it’s called the biggest fight ever is because of the pay-per-view buys,” White stated on ESPN’s 1stTake. “We think that it’s going to be the biggest pay-per-view draw in UFC history.”
The previous MMA PPV record was set on December 30, 2006 at UFC 66, which garnered 1,050,000 buy rates. Like this weekend’s event, it was held at the MGM Grand Garden Hotel and Casino in Las Vegas, Nevada, and featured the rematch between former UFC light heavyweight champion Tito Ortiz taking on, then champ, Chuck Liddell.
White feels that Couture’s return to the Octagon to take on the up-and-comer will demolish the previous record.
“About a million-two, we think we’re going to do 1.2 million buys on this fight,” White confidently stated. “It’s a big fight, and obviously the WWE crossover for this fight, a lot of WWE fans are going to tune in to see if their former wrestling champion can win in the real fighting. Vince McMachon might even buy this fight [laughing].”
If in fact UFC 91 lives up to White’s lofty expectations, the bar will certainly be raised when the UFC reaches a monumental 100th event. White knows that fans are going to be expecting something spectacular, and he will do his best to make sure nobody is disappointed.
“It’s one of the most asked questions, people always ask me ‘what are you going to do for UFC 100?’ I have no idea, we have so many fights going on right now, I can’t even think about 100 but it’ll be big and we’ll do something great,” White proclaimed.