Dana White, the brash president of the UFC, once stated that there really wasn’t a market for women’s Mixed Martial Arts. Well, the rough economic times may have softened up his stance, as he is now stating that he may be willing to look into promoting future female MMA bouts, however he would have to have the world’s most marketable asset, Gina Carano, involved.
If in fact White were to decide to experiment with Carano and female MMA, it would have to start off in Zuffa’s “minor leagues.” Zuffa, LLC, is the parent company of the UFC and the WEC.
“Gina Carano is a star, I think she’s talented,” White told the 660News. “I think she’s got all the tools, so what I’m willing to do is bring Gina into the WEC. We could do fights whenever there’s a challenger for Gina. That’s how I’ll test the waters and see how it goes.”
The reason that this has been such a hot topic of late is due to the fact that Carano’s former employer, EliteXC, is on the cusp of filing for bankruptcy. However to their credit, they were able to sign Carano (7-0) to face Cristiane “Cyborg” Santos (6-1), which would have been the biggest female MMA fight ever.
Unfortunately, the promotion was forced to cancel their November 8th event due to lack of funding, and the two women have been searching for another organization to promote this megafight.
The problem with women’s MMA is that after this fight, especially if the charismatic Carano loses, which is a solid possibility, where does the sport go from there? There just isn’t enough female talent available to give the sport longevity at this point in time.