As the sport of mixed martial arts continues to grow, so do the number of corporate sponsors looking to get a piece of the action. Nike is the latest to jump on the MMA bandwagon as the sneaker giant has enlisted the help of former UFC light heavyweight champion Quinton “Rampage” Jackson in an upcoming commercial.
The commercial is called “Human Chain.” Check out the clip below and you’ll realize why.
The director, Brian Beletic, put the whole campaign together and the project reportedly took nearly two years to complete.
Superstars such as Maria Sharapova, Lance Armstrong, Deron Williams and Ladanian Tomlinson are featured alongside Jackson.
Beletic has directed over 100 commercials and has done music videos with three-time Grammy Award winners, The Black Eyed Peas.