Atencio Welcomes Competition

Written by Tom Ngo
December 20th, 2008

Affliction Entertainment vice president Tom Atencio is looking to build upon the successes of the organization’s first MMA promotion last July. They will be holding their followup event on January 24th, and Atencio knows that competition will be coming from all angles, however he feels confident that they will do even better the second time around.

“I think the WEC and the UFC, they’re going to do what they need to do to make themselves successful to block us in every way, shape and form,” Atencio said of his rival MMA organizations.

The WEC, a sister company of the UFC, will be holding their first ever Sunday promotion, which happens to be just one day and an hour down the road from Affliction’s “Day of Reckoning.”

“…the UFC tried to block us last time and counter-programmed us, and it really didn’t hurt us,” Atencio stated of the UFC’s aggressive tactics. “It obviously made a small effect. They’re just going to do what they need to do to protect their business, and all I can say is bring the challenge on. Hopefully, I can step up and my partners, Kelly Swanson and everyone involved (with Affliction), can step up and make this successful and show that [the UFC is] not the only game in town.”

When Affliction held their first event, the UFC and Spike TV countered with a free, last-minute MMA event headlined by Anderson Silva, one of the world’s most popular fighters.

Atencio is anticipating that the UFC will come up with something to once again try and halt Affliction’s success, however he is unfazed and is focused on his own company.

“Every time I do something, I want to improve,” he said. “I don’t want to go back. So, last time we did well over [100,000 PPV buys], which no one else has been able to do in history. We came out like gangbusters, and we’re looking to do it again and work off the momentum of the first one.”

Let the games begin.

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