When Affliction Entertainment promoted their first event on July 19th, the UFC immediately countered with a free last-minute event of their own to prevent fans from viewing their rival’s debut promotion. With Affliction’s second MMA promotion just around the corner, it looks like the UFC is back to their old tricks.
Since the UFC will already be hosting events the weeks prior to and after Affliction’s January 24th “Day of Reckoning,” there will be no time to host a live event this time around. However they have settled on the next best thing, by broadcasting a free replay of “UFC 91: Couture vs. Lesnar” on Spike TV that same Saturday.
UFC 91 was one of the biggest cards in MMA history as 14,272 fans packed into a near-sold out MGM Grand Garden Hotel and Casino to watch Randy Couture lose his UFC heavyweight title to Brock Lesnar. The event garnered $4.8 Million at the gate and pulled in an estimated 800,000 Pay-Per-View buys.
Last week, Affliction Entertainment vice president Tom Atencio anticipated that the UFC would do something to try and halt Affliction’s success.
“They’re just going to do what they need to do to protect their business, and all I can say is bring the challenge on,” Atencio stated. “Hopefully…everyone involved (with Affliction), can step up and make this successful and show that [the UFC is] not the only game in town.”