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UFC Invades Asia with All Sports Network

Written by Tom Ngo
March 9th, 2010

While their MMA counterparts are busy doing God knows what, the UFC has just announced a new long-term distribution agreement with All Sports Network, a 24-hour high-definition sports channel in Europe that will allow the company access to multiple Asian markets.

“We are excited to sign a deal with ASN and to distribute UFC on this HD sports channel,” UFC president Dana White stated in the official release. “Asia is a huge market for us; it has a deep-rooted history and appreciation for the martial arts. We are thrilled to be working with ASN and to deliver the UFC to all of our fans in Asia.”

The new deal provides UFC programming access to Hong Kong, Taiwan, Malaysia, Macau, Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand and kicks into play with a live broadcast of April 10th’s “UFC 112: Invincible” event from Abu Dhabi.

“ASN is thrilled to deliver UFC, the world’s fastest-growing sports organization, to audiences in Asia, and with HD production quality, our viewers will not miss a single striking detail,” ASN CEO Thomas Kressner stated.

In addition to broadcasting live UFC events, ASN will also feature “UFC Unleashed,” as well as select seasons of “The Ultimate Fighter” reality show.

All Sports Network launched in 2009 and is the second sports network from Yes Television (Hong Kong) Limited. Yes TV is a media company which produces and distributes premium sports channels across Asia.

With this new partnership deal, the UFC now has a television presence in more than 100 countries, making them the largest pay-per-view content provider on the planet.

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