“WEC 47: Bowles vs. Cruz” Big Ratings Bust

Written by Tom Ngo
March 10th, 2010

Despite a solid night of mixed martial arts action, the television ratings for Saturday’s “WEC 47: Bowles vs. Cruz” event were the second-worst the company has experienced in nearly two years.

According to MMAJunkie.com, the Versus broadcast scored a meager 0.46 household rating and attracted only 373,000 viewers.

The ratings are down a drastic 42% from their prior show, WEC 46, which took place in January and featured WEC poster boy Urijah Faber and the highly anticipated lightweight title unification bout between Benson Henderson and Jamie Varner.

That show garnered 640,000 viewers.

Fans may not have tuned-in to watch on television, but they flocked in droves to catch the scraps live inside the Nationwide Arena in Columbus, Ohio as 8,345 fans packed the venue, making the event the fifth-largest in WEC history.

Keep in mind, Versus is still on the outs with DirecTV (or vice versa) so that’s a potential 18 million viewers the WEC missed out on. However, that didn’t seem to play a role in WEC 47’s success.

In the night’s main event, Dominick Cruz upset bantamweight champion Brian Bowles in his first title defense as the American Top Team-trained fighter couldn’t continue after the 2ndRound due to a broken right hand.

Here is a rundown of the WEC’s last 14 events, beginning with their most successful show ever:

* WEC 47 (Bowles vs. Cruz): 373,000 viewers
* WEC 46 (Varner vs. Henderson): 640,000
* WEC 45 (Cerrone vs. Ratciff): 330,000
* WEC 44 (Brown vs. Aldo): 414,000
* WEC 43 (Cerrone vs. Henderson): 419,000 (first event without DirecTV)
* WEC 42 (Torres vs. Bowles): 670,000
* WEC 41 (Brown vs. Faber II): 1,300,000
* WEC 40 (Torres vs. Mizugaki): N/A
* WEC 39 (Brown vs. Garcia): 531,000
* WEC 38 (Varner vs. Cerrone): 702,000
* WEC 37 (Torres vs. Tapia): 671,000
* WEC 36 (Faber vs. Brown): 497,000
* WEC 35 (Condit vs. Miura): 423,000
* WEC 34 (Faber vs. Pulver): 1,540,000

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