Spike TV has just announced that Wednesday night’s debut of “UFC Primetime: St-Pierre vs. Hardy,” which previews the UFC 111 main event between welterweight king Georges St-Pierre and British slugger Dan Hardy, was the highest-rated “UFC Primetime” show to date.
The 30-minute documentary garnered 1 million viewers during its initial run at 10PM ET/PT. The episode also posted solid scores in the key demographics as it earned a 1.1 rating among Males ages 18 to 34, as well as a 1.0 rating with Males 18 to 49.
Last night’s segment was the first of the three-part series. The last two installments can be seen on March 17th and 24th during the same 10PM time slot.
The debut episode of “UFC Primetime: St-Pierre vs. Penn” was the previous record-holder with an average audience of 880,000 viewers, further cementing the fact that anything GSP touches turns to gold.
The special provides exclusive interviews and behind the scenes footage of not only St-Pierre and Hardy, but the coaches and fighters that assist them in their mission to walk away victorious on March 27th.