UFC Continues Brand Expansion

Written by Tom Ngo
January 28th, 2009

On Tuesday, the UFC announced their partnership with New Evolution Fitness Company (NEFC). Together, the organizations plan to launch a nationwide and global network of UFC Gyms. This is the latest in a long line of moves by the UFC to expand their ever-growing brand name.

“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov – this is the guy who has created some of the most powerful fitness brands in the world,” stated UFC President Dana White. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels – from first timers to world class athletes – we’re going to get people excited and motivated to work out and get in great shape.”

UFC Gyms will give MMA enthusiasts, as well as fitness seekers, the opportunity to learn and practice the training techniques of UFC athletes, such as welterweight champion Georges St-Pierre and lightweight champ BJ Penn.

NEFC owners Mark Mastrov and Jim Rowley have developed many of the world’s most successful fitness brands. UFC Gyms will provide all-around training, conditioning and health options for men, women and children of all ages.

“I have been a long time fan and admirer of the UFC. An introduction from a friend, Perry Rogers, to Lorenzo Fertitta and Dana White of the UFC immediately sparked the idea of combining the strength of the UFC with our expertise in the fitness industry,” said Mastrov. “The manner in which we approach business, the style in which we run our companies and the passion we share for fitness has made this an easy decision and a natural partnership. The fitness industry needs innovation, it needs something to get excited about and we all agree that UFC Gyms will deliver on that in every way.”

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