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"Day of Reckoning" for UFC 91

Written by Tom Ngo
January 27th, 2009
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The UFC’s attempt to rain on Affliction Entertainment’s parade appears to have been a success. While the rookie organization held their “Day of Reckoning” pay-per-view event this past Saturday, the UFC countered with a free replay of UFC 91, one of the most successful events ever for the organization. The Spike TV broadcast peaked at 3.3 million viewers.

The January 24th replay was the highest-rated show for broadcast and cable television in the key Men 18-34 demographic during their time slot.

The two-and-a-half-hour broadcast averaged 2.3 million viewers, with the main event between UFC heavyweight champion Randy Couture and Brock Lesnar peaking at 3.3 million viewers.

According to Spike TV, UFC 91 is now the most-watched taped UFC event in the network’s history.

The replay scored a 1.7 overall household rating and a 1.8 rating among Men 18-49 and Men 18-34.

The official PPV numbers for Affliction’s “Day of Reckoning” have yet to be released, and may never be. For their first promotion, “Banned,” company vice president Tom Atencio kept the finals numbers private, only stating that they did “well over 100,000” buys.

Either way, having a free event by your rivals average over 2 million viewers surely affected the buy rate for Affliction’s follow-up event. There will just be no telling by how much.

UFC 91 was held on November 16th in Las Vegas, NV where 14,272 fans packed into a near-sold out MGM Grand Garden Arena to watch Randy Couture lose his UFC heavyweight title to Brock Lesnar. The event garnered $4.8 Million at the gate. It was the UFC’s fourth highest gate in the company’s 15 year history and the third highest for a UFC event in the state of Nevada.

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