Thanks to Jon “Bones” Jones, “UFC on Versus” Cracks 1.2 Million Viewers

Written by Marc Doche
March 23rd, 2010

It is being reported that Sunday’s “UFC on Versus: Vera vs. Jones” broadcast captured 1.2 million viewers, making the UFC’s debut on Versus a fairly big hit.

According to MMAJunkie.com, the numbers include a 1.66 rating in the imperative Male 18-34 demographic, as well as a 1.21 figure for people between the ages of 18-49.

Not only was this the first time Versus hosted an Octagon show, but it was also the first MMA event on the network since its return to DirecTV.

The 18 million households that purchase the satellite service certainly helped with the show’s overall ratings.

The last MMA broadcast on Versus prior to Sunday’s event was “WEC 47: Bowles vs. Cruz” in Columbus, Ohio. That show marked the second lowest television numbers the WEC has done in nearly 17 months.

“UFC on Versus” represents a phenomenal 232 percent increase from the 373,000 viewers that tuned in for the WEC’s March 6th promotion.

Although the numbers were solid for Versus, the UFC has experienced much greater success hosting free live events with their original television partner Spike TV.

“UFC on Versus” is a 27 percent decrease from the 1.7 million people that tuned into January’s “UFC Fight Night 20: Maynard vs. Diaz” event, and almost half the 2.5 million viewers that watched “UFC Fight Night 19: Diaz vs. Guillard” last September.

Sunday’s event was headlined by a light heavyweight bout between Muay Thai specialist Brandon Vera and the up-and-coming Jon Jones. Those that tuned in witnessed Jones unleash a vicious elbow to Vera’s right cheek in the 1stRound that ultimately put an end to their contest.

Following their successful debut, it was reported the UFC will be returning to Versus on August 1st inside the Oracle Arena in Oakland, California.

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