If Affliction Entertainment intended to rattle UFC president Dana White’s cage by holding their third MMA event for free on the same evening UFC 100 jumps off, they were sorely mistaken.
“How do I feel about them trying to counter-program UFC 100?” White asked FiveOuncesofPain. “I love it. I (expletive) love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money.”
Over the weekend, sources close to Affliction confirmed the popular MMA clothing brand would indeed be holding a July 11th event that will counter the UFC’s historic centennial promotion.
The kicker is that Affliction will not be broadcasting the event on pay-per-view, they would instead use either Fox Sports or HDNet to air the entire card. Due to these rough economic times, Affliction is hoping to tap into some of the UFC’s fan base by offering a free, blockbuster MMA event.
Affliction’s strategy doesn’t seem to have bothered White any, in fact he even took the time out of his busy schedule to offer up some sound advice for his competitor.
“What they should be worrying about is — they’ve already seen first hand that nobody gives a (expletive) about Affliction MMA — what they need to starting worrying about is nobody wants to wear their goofy (expletive) clothes anymore either,” said White. “The fad is over and they better start saving as much of that t-shirt money as they can.”
UFC 100 will be headlined by UFC welterweight champ Georges St-Pierre’s title defense against Brazilian juggernaut Thiago Alves.
In addition, if interim heavyweight champion Frank Mir is fully recovered from his knee surgery, Brock Lesnar will not only earn a shot to avenge his loss to him, but to stake claim as the UFC’s undisputed champion.
Affliction’s trump card is that they have the ability to host the biggest heavyweight bout in all of MMA. Although WAMMA heavyweight champion Fedor Emelianenko and top contender Josh Barnett are both expected to be participants at Affliction’s third event, there is no way Affliction could afford to promote that box-office bout for free.
Financially, it would only make sense to save that heavyweight clash for another PPV event, and have the world’s top two heavyweights battle lesser opponents on the freebie card.