Last night, 15,211 fans packed into the the HP Pavilion in San Jose, California to witness Strikeforce’s first promotion of 2009. The “near sell-out” crowd garnered the organization $750,000 at the gate.
During the “Shamrock vs. Diaz” post-fight press conference, Strikeforce CEO Scott Coker expressed his satisfaction with the attendance numbers, especially when you consider the current economic climate.
“We scaled the tickets back for the economy to make it affordable,” said Coker. “Honestly, the Silicon Valley is still strong, but I have a lot of friends that have been ticket buyers with us for 10 years, 15 years, saying, ‘I can’t afford to buy one ticket.’ It’s a tough time for them.
“We tried to be considerate and make it affordable for everybody…Would we like to scale (up) the prices and bring in more revenue? There will be a time for that. We’ll keep building it.”
Yesterday’s event marked the ninth promotion that the San Jose-based organization has held inside the HP Pavilion, and if Coker’s early numbers hold true, they will mark the third highest in company history. “Shamrock vs. Gracie” in 2006 and “Shamrock vs. Le” in 2008 each generated over $1 million at the gate.
A common component of Strikeforce’s top three money makers was the fact that MMA legend Frank Shamrock headlined all of the events. Although he fought valiantly Saturday night, Shamrock was eventually TKO’d by the brash Nick Diaz in the 2ndRound of their match up.