No Thank You

Written by Tom Ngo
April 23rd, 2009

After careful consideration, Affliction Entertainment vice president Tom Atencio has decided that is not in the organization’s best interests to go head-on with UFC 100

Word hit the street late last month that Affliction was considering airing their third ever MMA promotion for free on cable television on July 11th, the same day the UFC was to hold their monumental centennial pay-per-view event.

Atencio was quick to shoot that chatroom chatter down at Strikeforce’s “Shamrock vs. Diaz” show this past Saturday.

“That’s all rumors, and that’s just what people think,” Atencio stated. “In my eyes, it’s not even a possibility. It doesn’t make sense.”

Although their third event is always on his mind, Atencio will be going on a brief world tour to scope out some future-potential employees overseas.

“I leave this weekend to Russia, Japan, then Korea for some fights out there,” said Atencio. “I’ll talk to my partners, sit down with my partners at M-1, and we’ll all just try to figure out everything.”

Last month, Atencio did say that he wouldn’t mind playing chicken with the world’s biggest MMA organization. In fact, he felt they have a great chance at high-jacking some UFC fans away.

“I think it could work. I really do,” said a fearless Atencio. “But at the same time there, obviously there’s a lot of – no matter what I do, I’m going to be criticized for it. I guess it really doesn’t matter either way if I do it or I don’t do it.”

The person that has continued to dog the start-up organization is UFC president Dana White. Although Affliction has held two fairly successful events, White refuses to consider Affliction as anything more than just a clothing brand turned wannabe MMA promotion.

“How do I feel about them trying to counter-program UFC 100?” White recently asked about Affliction’s counter-programming efforts. “I love it. I (expletive) love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money.”

Apparently, Atencio decided that he didn’t love the idea as much as White.

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