Despite featuring three championship bouts and an impromptu brawl, “Strikeforce: Nashville” only averaged 2.9 million viewers this past Saturday. It was the fourth lowest rated of the five MMA events to appear on CBS.
“Strikeforce: Nashville” took place inside the Bridgestone Arena in Nashville, Tennessee. The numbers represent a significant decline from Strikeforce’s November show, “Fedor vs. Rogers,” which featured company meal ticket Fedor Emelianenko’s American primetime debut.
That event averaged 4.04 million viewers, meaning “Strikeforce: Nashville” suffered a steep 28 percent drop from its predecessor.
According to MMAJunkie.com’s report, Saturday’s broadcast averaged a 1.5 rating among Males ages 18-49, and earned a 1.26 score with Males 18-34.
CBS first ventured into the MMA arena in 2008 when they partnered with the now-defunct EliteXC promotion. Together, they hosted three fairly successful primtetime events; “EliteXC: Primetime” in May 2008 captured 4.85 million viewers, “EliteXC: Unfinished Business” garnered 2.6 million in July of 2008 and “EliteXC: Heat” earned 4.56 million fans in October 2008.
The UFC and Spike TV countered “Strikeforce: Nashville” with February’s UFC 110 pay-per-view broadcast. The first-time replay drew less than half the audience of CBS’s show, scoring only 1.4 million viewers.
The UFC’s most recent freebie event was “UFC Fight Night 21: Florian vs. Gomi” in late March. That Spike TV airing netted 2 million viewers.