If anyone knows how much production value matters to an event, it’s UFC president Dana White. In fact, the only reason the UFC hasn’t signed a network television deal is because White demands complete control over how his product is presented.
White will now be bringing those same principles to “WEC 48: Aldo vs. Faber” tomorrow night. For those who haven’t noticed, WEC 48 is being promoted as, UFC Presents WEC 48, because Zuffa, LLC – the parent company of the UFC and WEC – knows how much of an impact branding has.
Did you happen to watch “Countdown to WEC 48: Aldo vs. Faber” on Versus this past Wednesday? Sure felt like a typical UFC “Countdown” show that fans have grown accustomed to, didn’t it?
The UFC’s also taking it one step further by bringing its broadcast team to the booth, as opposed to the WEC’s Todd Harris and Stephan Bonnar. Instead of referring to the replacements as his “A-squad,” the promoter graciously tagged them as Zuffa’s “pay-per-view team.”
“The UFC and the WEC are the same company, same owner, same everything,” White said during Thursday’s WEC 48 press conference. “[Joe] Rogan and [Mike Goldberg] will be calling the fight, [Bruce] Buffer will be the ring announcer. This will look just like normal pay-per-view.”
Although he’s unsure how well the WEC will do in its first PPV event, White wanted to at least give their sister company a fighting chance by improving upon the WEC’s production value, while adding a UFC-ish feel to it.
White also reiterated that the WEC should be considered as the UFC’s equals and not as their minor leagues.
“The WEC is not the little brother of the UFC. These guys are the best in their weight classes and you’re looking at the best fighters in the world,” White explained.
WEC 48 will be jumping off tomorrow inside the Arco Arena in Sacramento, CA. Jose Aldo defends his featherweight title against Sac-Town’s own Urijah Faber in the night’s main event.