Dana White Explains Why WEC Logos Missing For “Aldo vs. Faber” Pay-Per-View

Written by Tom Ngo
April 25th, 2010

Did everyone enjoy watching the UFC’s “Aldo vs. Faber” pay-per-view broadcast on Saturday night? Oh wait, it was actually a WEC promoted fight card?

If that’s the case, why was UFC president Dana White named the event’s official promoter and UFC commentators Mike Goldberg and Joe Rogan assigned mic duties inside of Arco Arena?

UFC announcer Bruce Buffer even dropped by to treat Sacto fans to his infamous introductory routine. However, despite it being a major PPV promotion, he decided to hold on to the goods and not showcase his “Buffer 360” skills.

If it was the WEC’s show, where were all of the WEC logos hiding at? They weren’t on the banner backdrops, any of the promotional videos, inside the cage on Saturday night or on the fighters’ MMA gloves.

“[The WEC and UFC] are two different brands on two different networks,” White said at the post-fight press conference. “Even though they’re owned by the same company, they’re two different brands owned by the same company. The networks aren’t going to let us do it.

“Those of you that have been around the TV business know what a battle it is when you have two different brands and all this other stuff. I really have to thank Spike and Versus for working with me on this thing.”

Spike TV is the UFC’s longetime broadcast partners, and Versus has been the happy home of the WEC for years. However, because Versus was already committed to broadcasting NHL playoff games during “Aldo vs. Faber,” White was forced to turn to Spike to air two preliminary fights as a lead-in to the WEC’s first pay-per-view event.

White said he was pleased all parties were able to come to an agreement for the betterment of the extravaganza, however reiterated the networks were the only reason for the missing logos – so all you conspiracy theorists can relax.

“Whenever you promote a pay-per-view, you don’t want to limit yourself. WEC is on Versus. UFC is on Spike TV. We went with no branding for this one, and we got as much promotion as we could,” White stated. “We just wanted to make sure that we could expose these fights to as many people as possible. A-B-C-D-E-F-G, it doesn’t mean [expletive] to me. Sell some pay-per-views. That’s what we are at the end of the day, a pay-per-view company.”

When asked if he thought uneducated fans would get confused with the smearing of the lines between the UFC and WEC, White didn’t seem worried in the least. In fact, he appeared to give the casual fans a lot more credit than they might deserve.

“They’ll figure it out,” White said. “At the end of the day, it’s about the fights. If you’re going to buy tickets to come to the show, if you’re going to buy the pay-per-view, it’s about the fights that night.”

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