It was announced by Zuffa, LLC earlier today that former vice president of marketing for Burton Snowboards, Bryan Johnston, will be the new chief marketing officer for the both the UFC and WEC. “I’m excited to have Bryan on board, and look forward to working with him on all of our company plans and goals,” UFC president Dana White said about his new hire.
The newly signed Johnston will help Zuffa, LLC establish marketing and merchandise strategies worldwide as mixed martial arts continues to grow.
“I am honored to be a part of UFC, and to have this opportunity to work with Dana White, Lorenzo Fertitta and their team,” Johnston said.
Johnston has a lot of experience in the sports world after working for both Burton and Adidas-Salomon for the past 20 years.
With the UFC’s global expansion happening at an alarming rate, the addition of Johnston makes too much sense.
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