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“UFC Undisputed 2010” Experiencing Massively Disappointing Sales for THQ

Written by Tom Ngo
June 14th, 2010
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UFC Undisputed 2010

The highly anticipated follow-up to “UFC Undisputed 2009” is failing to live up to expectations in a major way. It was reported today that THQ, the gaming giant that created the “UFC Undisputed” series, is being forced to reconfigure their fiscal year numbers because of  the disappointing sales of “UFC Undisputed 2010.”

Here is what MarketWatch.com said of THQ’s current financial state:

“Citing lower-than-anticipated sales of UFC Undisputed 2010 and the strengthening U.S. dollar, video games maker THQ (THQI 5.13, -0.42, -7.57%) cut its fiscal first quarter and annual earnings and sales guidance. For the fiscal first quarter ending June 30, the company expects non-GAAP net sales to be between $155 million to $165 million, which is below the company’s previous outlook in the range of $190 million to $200 million.

The company also expects fiscal first quarter non-GAAP loss per share in the range of 20 cents to 30 cents, compared with its previous outlook of breakeven. For the year it sees adjusted sales between $845 million and $865 million, compared to a previous view of $905 million to $920 million, and breakeven earnings compared to a 25 cent to 30 cent per share profit.”

“UFC 2009 Undisputed” achieved “Platinum Hits” and “Greatest Hits” honors for shipping more than 3.5 million units worldwide.  Platinum Hits is achieved for the Microsofts Xbox 360 and Greatest Hits status refers to Sony’s PlayStation3 computer entertainment system.

“UFC 2010 Undisputed” hit shelves May 25th and has been very well received within the MMA community. Unfortunately, it appears the sequel isn’t hitting as hard among the non-hardcore masses.

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